Cool solution for menopausal symptoms:
With claims of reducing hot flashes, night sweats and irritability, the Keep it cool formulation – said to be the first such RTD offering to address menopausal problems – contains three key active ingredients: non-soy isoflavone, black cohosh and a blend of adaptogenic herbs, the health claims for which are supported by their respective manufacturers. The new drink is based on purified reverse osmosis water, with the synergistic effect of its ingredient combination reportedly providing greater relief than the individual ingredients would do alone, allowing women “to get their quality of life back,” according to one of the company founders Shannon Reagan-Henry. The latest addition to Beveragette Ventures’ RTD portfolio joins other variants in the already successful GEM line: Let it go (stress relief); Lookin’ good (anti aging); C’mon, focus (mental acuity) and Lean on me (bone health). Prior to launch, Keep it cool underwent a year-long development phase, involving focus groups……
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